YouBega
platform to find and hire service providers
platform to find and hire service providers
01
Project Overview
Project Overview
YouBega is a game-changing platform, redefining how you find and hire service providers. Unlike traditional platforms, we offer a friendlier, more informative experience, combining elements of social networks for intuitive selection. Our transparent profiles showcase specialists through detailed descriptions, visuals, and multimedia, empowering informed decisions. We prioritize user experience by providing a clear and simple communication environment, free from commissions or fees.
YouBega is a game-changing platform, redefining how you find and hire service providers. Unlike traditional platforms, we offer a friendlier, more informative experience, combining elements of social networks for intuitive selection. Our transparent profiles showcase specialists through detailed descriptions, visuals, and multimedia, empowering informed decisions. We prioritize user experience by providing a clear and simple communication environment, free from commissions or fees.
Our mission is to create a fast and friendly service exchange pattern, appealing to both teenagers and adults. Join us in embracing a new era of service consumption that is effortless, trustworthy, and enriching. YouBega: Connecting you with excellence.
Our mission is to create a fast and friendly service exchange pattern, appealing to both teenagers and adults. Join us in embracing a new era of service consumption that is effortless, trustworthy, and enriching. YouBega: Connecting you with excellence.
Duration
28 Weeks
Category
Services
Participants for User Research
30+
Project
Web Platform with Mobile View & Landing page
60+
Screens
02
Problem Statement & Solution
Problem Statement & Solution
Challenging Service Provider Search
Challenging Service Provider Search
In our fast-paced world, finding the right service provider has become a daunting task.
In our fast-paced world, finding the right service provider has become a daunting task.
YouBega acts as a project-specific guide, connecting users with a vast network of private traders and companies, making it easier to find the right service provider.
YouBega acts as a project-specific guide, connecting users with a vast network of private traders and companies, making it easier to find the right service provider.
Unfriendly Platforms
Unfriendly Platforms
Existing platforms lack user-friendliness, essential information, and engaging visuals.
Existing platforms lack user-friendliness, essential information, and engaging visuals.
YouBega provides comprehensive profiles with detailed descriptions, high-quality visuals, and multimedia content, enhancing the user experience on the platform.
YouBega provides comprehensive profiles with detailed descriptions, high-quality visuals, and multimedia content, enhancing the user experience on the platform.
Limited Profiles and Hidden Fees
Limited Profiles and Hidden Fees
Limited profiles and concealed charges create uncertainty, hindering informed decision-making and finding the right service provider.
Limited profiles and concealed charges create uncertainty, hindering informed decision-making and finding the right service provider.
YouBega empowers users to make informed decisions by offering comprehensive profiles. It also eliminates hidden fees and commissions, ensuring transparent transactions.
YouBega empowers users to make informed decisions by offering comprehensive profiles. It also eliminates hidden fees and commissions, ensuring transparent transactions.
Complexity due to Missing Features
Complexity due to Missing Features
The absence of intuitive and age-inclusive features further complicates the service consumption experience.
The absence of intuitive and age-inclusive features further complicates the service consumption experience.
YouBega incorporates elements of social networks, allowing users to follow, interact, and build trust with service providers, creating a sense of community. It also caters to users of all ages, ensuring inclusivity and a seamless experience.
YouBega incorporates elements of social networks, allowing users to follow, interact, and build trust with service providers, creating a sense of community. It also caters to users of all ages, ensuring inclusivity and a seamless experience.
03
Roles & Responsibilities
Roles & Responsibilities
UX Researcher
UX Researcher
As a UX researcher, my objective was to understand user behaviors, needs, and motivations, making products more intuitive and enjoyable.
As a UX researcher, my objective was to understand user behaviors, needs, and motivations, making products more intuitive and enjoyable.
UI/UX Designer
UI/UX Designer
As a UI/UX designer, I researched design needs, crafted effective strategies, and delivered visually appealing, functional interfaces for seamless user experiences, aligning with brand goals.
As a UI/UX designer, I researched design needs, crafted effective strategies, and delivered visually appealing, functional interfaces for seamless user experiences, aligning with brand goals.
Research
Stakeholder interview
Stakeholder interview
Design Strategy
Design Strategy
User Persona
Competitive Analysis
Competitive Analysis
User Research & Interview
User Research & Interview
Literature Review
Literature Review
User Persona
Behavioural Patterns
Behavioural Patterns
Affinity and Empathy Mapping
Affinity and Empathy Mapping
Design
User Journey Map
User Journey Map
Task Flow
Task Flow
User Flow
User Flow
Loi-Fi Wireframes
Card Sorting
Card Sorting
Information Architecture
Hi-Fi Wireframes
Hi-Fi Wireframes
Visual Design
Loi-Fi Wireframes
Hi-Fi Wireframes
Visual Design
Visual Design
Usability Testing
Usability Testing
Information Architecture
Project
Project
YouBega incorporates elements of social networks, allowing users to follow, interact, and build trust with service providers.
YouBega incorporates elements of social networks, allowing users to follow, interact, and build trust with service providers.
Design details
I conducted thorough user testing to improve UI elements, ensuring a tailored, user-centric product.
I conducted thorough user testing to improve UI elements, ensuring a tailored, user-centric product.
04
Design Process
Design Process
I applied Design Thinking principles, as advocated by Sarah Stein Greenberg, to creatively address challenges, merging user needs, technology possibilities, and business goals into innovative solutions.
I applied Design Thinking principles, as advocated by Sarah Stein Greenberg, to creatively address challenges, merging user needs, technology possibilities, and business goals into innovative solutions.
Stages of Design Process
Stages of Design Process
Empathize
Empathize
Stakehplder Interview
Stakehplder Interview
Design Strategy
Design Strategy
User Research
User Research
Competitive Analysis
Competitive Analysis
User Interview
User Interview
Define
Define
Affinity Mapping
Affinity Mapping
Behavioural Patterns
Behavioural Patterns
User Persona
User Persona
Empathy Mapping
Empathy Mapping
User Journey Map
User Journey Map
Ideate
Ideate
Brainstorm
Brainstorm
Task Flow
Task Flow
User Flow
User Flow
Card Sorting
Card Sorting
Information Architecture
Information Architecture
Design
Design
Lo-Fi Wireframes
Lo-Fi Wireframes
Hi-Fi Wireframes
Hi-Fi Wireframes
Visual Design
Visual Design
Prototype
Prototype
Test
Test
Usability Testing
Usability Testing
Implementing Feedback
Implementing Feedback
Future Concepts
Future Concepts
Help define the problem
Tests create new ideas for the project
Tests reveal insights that redefine the problem
Learn about the users through testing
Learn from prototypes to spark new ideas
05
Design Strategy
Design Strategy
I collected data through stakeholder interviews on the brand, goals, competitors, budget, and schedule. This formed the basis for an effective design strategy.
I collected data through stakeholder interviews on the brand, goals, competitors, budget, and schedule. This formed the basis for an effective design strategy.
Goal
Goal
Create a user-friendly platform with familiar social patterns for easy service provider discovery, prioritizing simplicity and convenience to revolutionize user-professional connections.
Create a user-friendly platform with familiar social patterns for easy service provider discovery, prioritizing simplicity and convenience to revolutionize user-professional connections.
General task
General task
Explore service providers based on personal preferences
Explore service providers based on personal preferences
Engage with professionals through social connections
Engage with professionals through social connections
Tailor search options to match soft factors
Tailor search options to match soft factors
Establish a user profile in a familiar and intuitive environment
Establish a user profile in a familiar and intuitive environment
Technology Constraints
Technology Constraints
Smartphones
Web sites for each screen sizes
Target Audience
Target Audience
18-60 years old
prefer a familiar environment
prioritize soft factors
social proximity in selection
06
Competitive Analysis
06
Competitive
Analysis
Conducting a competitive analysis helps assess competitors' strengths and weaknesses compared to our product, aiming to identify market gaps. This analysis is vital for gaining insights to improve our business strategy, understand our market position, and discover opportunities for a better overall approach.
Conducting a competitive analysis helps assess competitors' strengths and weaknesses compared to our product, aiming to identify market gaps. This analysis is vital for gaining insights to improve our business strategy, understand our market position, and discover opportunities for a better overall approach.
Features
eBay
Checkatrade
MyHammer
Upwork
Fiverr
Video Presentation
Ways to Promote Ads
Paid Accounts
Commission for Placing Ads
Messaging and Communication
Calendar / Booking slots
Video Calls
Social Media Features
Workroom Collaboration
Additional Payments
Regular Payments
Portfolio Display
Skill Tests and Certifications
Features
eBay
Checka-
trade
My-
Hammer
Upwork
Fiverr
Video Presentation
Ways to Promote Ads
Paid Accounts
Commission for Placing Ads
Messaging and Communication
Calendar / Booking slots
Video Calls
Social Media Features
Workroom Collaboration
Additional Payments
Regular Payments
Portfolio Display
Skill Tests and Certifications
SWOT Analysis
Strengths:
Diverse services: Caters to various user needs.
Detailed profiles: Users gain insights into service providers.
Social features: Builds community and trust.
Transparent pricing: No hidden fees, fosters trust.
Weaknesses:
Brand recognition: New project facing established competitors.
Limited user base: Initial challenge to attract users and providers.
Established rivals: Competition from giants like eBay, Upwork, etc.
Building trust bridge: Initial hurdle in fostering user-provider trust.
Opportunities:
Market gap: Bridges the transparency and user-friendliness gap
Convenience and Innovation: Blends familiarity with modern features.
Niche focus: Targets specific niches within diverse services.
Preferences: Adapts to shifting trends & technologies in service industry.
Threats:
Established competitors: eBay, Checkatrade, etc., dominate the market
Staying compliant: Ensures all services comply with laws and regulations.
Standing out: Tough to carve a niche amidst established players.
Trust & quality: Ensuring top-notch providers and user confidence is key.
SWOT Analysis
Strengths:
Diverse services: Caters to various user needs.
Detailed profiles: Users gain insights into service providers.
Social features: Builds community and trust.
Transparent pricing: No hidden fees, fosters trust.
Opportunities:
Market gap: Bridges the transparency and user-friendliness gap
Convenience and Innovation: Blends familiarity with modern features.
Niche focus: Targets specific niches within diverse services.
Preferences: Adapts to shifting trends & technologies in service industry.
Weaknesses:
Brand recognition: New project facing established competitors.
Limited user base: Initial challenge to attract users and providers.
Established rivals: Competition from giants like eBay, Upwork, etc.
Building trust bridge: Initial hurdle in fostering user-provider trust.
Threats:
Established competitors: eBay, Checkatrade, etc., dominate the market
Staying compliant: Ensures all services comply with laws and regulations.
Standing out: Tough to carve a niche amidst established players.
Trust & quality: Ensuring top-notch providers and user confidence is key.
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07
Design Strategy
Design Strategy
Objective:
Objective:
Explore the dynamics where social interaction and service provider searches intersect. Identify customer pain points and niche preferences.
Explore the dynamics where social interaction and service provider searches intersect. Identify customer pain points and niche preferences.
Method:
Method:
Quantitative & Qualitative research
Quantitative & Qualitative research
Qualitative Research
Qualitative Research
?
?
For my qualitative research, I conducted One on One Interviews, both in-person and remotely. I focused on people who often struggle to make the right choice when selecting a service provider. Through this process, I gained valuable insights into their pain points. Below I have compiled a list of common points:
For my qualitative research, I conducted One on One Interviews, both in-person and remotely. I focused on people who often struggle to make the right choice when selecting a service provider. Through this process, I gained valuable insights into their pain points. Below I have compiled a list of common points:
Difficulty in choosing specialists based only on technical parameters or certificates.
Difficulty in choosing specialists with the same set of information.
Difficulty choosing without face-to-face contact or non-verbal language.
Needing to spend significant time searching on social networks to understand the disposition of specialists.
Difficulty in choosing a contractor without personal competence or understanding of the service intricacies.
Inconvenience in maintaining subsequent communication or managing a team of multiple contractors.
Mismatched expectations from working with a contractor.
Difficulty in choosing specialists based only on technical parameters or certificates.
Difficulty in choosing specialists with the same set of information.
Difficulty choosing without face-to-face contact or non-verbal language.
Needing to spend significant time searching on social networks to understand the disposition of specialists.
Difficulty in choosing a contractor without personal competence or understanding of the service intricacies.
Inconvenience in maintaining subsequent communication or managing a team of multiple contractors.
Mismatched expectations from working with a contractor.
Quantitative Research
Quantitative Research
An online survey comprising 23 questions was conducted to gather insights from a diverse range of participants. The respondents included professionals from various fields such as artists, educators, entrepreneurs, researchers, retirees, athletes, writers, parents, caregivers, and more. The survey received approximately 50 responses, allowing for a comprehensive analysis of the data. The key findings from the survey are presented below:
An online survey comprising 23 questions was conducted to gather insights from a diverse range of participants. The respondents included professionals from various fields such as artists, educators, entrepreneurs, researchers, retirees, athletes, writers, parents, caregivers, and more. The survey received approximately 50 responses, allowing for a comprehensive analysis of the data. The key findings from the survey are presented below:
Detailed profiles win
67% of users love profiles with descriptions, pictures, and even videos!
Community matters
89% want to follow and chat with service providers, it builds trust and feels friendly.
No hidden costs
58% hate hidden fees, so transparency is key.
Easy is king
91% value simple searching, booking and maintaining, saving them time.
Detailed profiles win
67% of users love profiles with descriptions, pictures, and even videos!
Community matters
89% want to follow and chat with service providers, it builds trust and feels friendly.
No hidden costs
58% hate hidden fees, so transparency is key.
Easy is king
91% value simple searching, booking and maintaining, saving them time.
08
User Persona
User Persona
Personas guide design choices. I created characters reflecting user types, their goals & challenges. This helps me understand diverse needs and design a user-centric, meaningful product. Here are some of them:
Personas guide design choices. I created characters reflecting user types, their goals & challenges. This helps me understand diverse needs and design a user-centric, meaningful product. Here are some of them:
09
09
Backlog
Backlog
After several brainstorming sessions, we created the first backlog.
Subsequently, the backlog expanded and was refined, acquiring more and more details. Feature implementation priorities were updated as the project progressed.
After several brainstorming sessions, we created the first backlog.
Subsequently, the backlog expanded and was refined, acquiring more and more details. Feature implementation priorities were updated as the project progressed.
Under Construction
Under Construction
This case will be expanded over time.
This case will be expanded over time.
Feel free to email me.
Ready for new projects or a friendly conversation.
Get in touch
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Main Page
Main Page
Accounts Page
Listings Page
Listings Page
Payments
Moderator
Module
Calendar and
Booking
Accounts Page
Payments
Moderator
Module
Calendar and Booking